Be Kind Rewind comes out today and if you know anything about me then you know I am absolutely in love with Michel Gondry. I actually met him at a Bjork concert (can you believe that!) and he was so nice … I wanted to say “Hi I Love your work and it really inspires me” but instead I said something like “Uhhh Hi I like your stuff” but he just laughed and shook my hand and gave me that “Everything will be OK” look. What a great human being! You will also know that Mos Def happens to be a personal hero of mine. SO needless to say I will be going out immediately to watch this movie. I always thought that Jack Black was one of the funniest people on the planet and over time it seems he has lost some of that spunk that made me like him in the first place but hopefully this movie can restore some of my faith in him.

Michel Gondry also recently opened Be Kind Rewind(yes, identically titled to the film), an exhibition at New York’s Deitch Projects.

For the exhibition, Michel Gondry will be recreating the video store in the gallery, complete with a back lot containing a variety of movie sets where visitors can make their own renditions of films. All videos created during the exhibition can be viewed in the gallery. About the project, Gondry states, “I don’t intend nor have the pretension to teach how to make films. Quite the contrary. I intend to prove that people can enjoy their time without being part of the commercial system and serving it. Ultimately, I am hoping to create a network of creativity and communication that is guaranteed to be free and independent from any commercial institution.”

For more information visit: Deitch Projects