“Gwen Stefani will introduce her new Harajuku Lovers fragrance collection this fall. For the project, Stefani created dolls based on herself and her four real-life backup singers, Love, Angel, Music and Baby — and turned them into scent bottles.

The scents will each be available in two sizes: $45 for 30 ml. and $25 for 10 ml. A coffret, which includes solid perfume versions of all five will retail for $60.

In the U.S., the Harajuku Lovers collection will be sold in some 2,200 department and specialty store doors, including Macy’s, Nordstrom, Dillard’s and Sephora. The lineup will also be sold in 17 international markets, including Japan, the U.K., France, Australia, Germany and China. Worldwide, the scents will be in about 10,000 doors.”

I’ve always had a problem with this whole Harajuku Lovers thing. I mean, Gwen Stefani could not possibly begin to understand the incredibly vast and mind boggling spectrum of different styles/fashion groups that the Japanese youth take part of, let alone sum it all up in such a literal one dimensional way with your “cutesy” fashion line. I think that the people who buy Harajuku Lovers just want a piece of Gwen .. even if it is a watered down representation of just a small piece of what Harajuku/Japanese fashion actually is.

That being said .. I think the bottles are cute. I would buy one because of that fact alone. Does that make me a hypocrite? I mean I do love Hello Kitty. I love unicorns and rainbows and stupid glittery cell phone charms. I collect toys and pointless Japanese Kawaii crap. I have a manga collection and a Kuromi showercap. But I have never stopped and said “Wow, that’s Harajuku Lovers bag is so cute” ….

OK Gwen fans please do not send me hate mail. I love Gwen, I really do, but I think she may be playing herself here. That’s all.

source: WWD via Threadtrend